MIKE GAINES is a creative from the Bronx, inspired by Billy Mays and bloody noses. Most mornings before school, his eyes were glued to the TV screen watching infomercials—from vacuums to grills. When not watching the morning infomercials, he started his days with sports highlights and game rebroadcasts. When it became evident he would fall short of making a Mets or Knicks roster, he shifted his focus from playing sports to creative services and branding. Once getting to Syracuse University to study Advertising with an emphasis in Art Direction, he fell in love with boxing. Since graduating in May 2020 he traded in his gloves for the Google Suite, working as an Art Director Intern at Solve and Junior Art Director YoungBlood Creative Resident at TBWA\Chiat\Day NY.