A September 25, 1984 UM News Release (Digital Conservancy) announced, "Folklorist to Survey Minnesota Arts and Artists"
"If you are the latest in a long line of duck decoy painters, quilters or Slovenian pastry decorators, Willard Moore wants to hear about you. Moore, a Minneapolis folklorist, will conduct a yearlong hunt for Minnesota folk arts and practicing folk artists. The University of Minnesota Art Museum will coordinate and administer the survey, which will begin Oct. 1. Moore, as guest curator, and the museum staff will organize an exhibition and publication on Minnesota folk arts from the material he collects."
Moore's hunt brings to light the research involved in creating museum exhibitions. This survey resulted in a book, and the University Art Museum exhibition, "Circles of Tradition: Folk Arts in Minnesota," held in 1989.
The front and back cover of a promotional material created for the exhibit, found amongst the many boxes of folders that document this exhibition and related programming and events: