April 23, 2012

Fuller Fabrics

Fashion is in the air at WAM as the museum’s student group, WAM Collective, is preparing for the upcoming No White fashion show and student design competition.

FullerFabrics2.jpgUniversity students and gallery employees were also in a flurry over fashion in February of 1957 when the University Gallery opened an exhibition entitled, “Fuller Fabrics.” An exhibition poster (at left) promoted the exhibit.

The exhibit featured a project titled, “The Fuller Fabrics Modern Master series of Print Fabrics” which displayed paintings by contemporary artists alongside nearly 60 different prints of fabric that were produced as inspirations from their works.

A feature article and photo spread in the November 14, 1955 edition of LIFE magazine titled, “New Fabrics Put Modern Art in Fashion” described Fuller Fabrics – a fabric manufacturer, and their project to reproduce the contemporary works of Marc Chagall, Fernand Léger, Pablo Picasso, Raoul Duffy, and Joan Miro on cotton fabrics which were to be sold commercially by the yard.

A promotional photograph found within the exhibition folder in Box #6 of the University Archives archival collection, shows University Gallery curator Betty Maurstad posing next to a didactic from the exhibit. A gallery notice further described the exhibition:

FullerFabrics3.jpg FullerFabrics4.jpg

*In a collections connection – the Victoria and Albert Museum have amongst their textiles, a yard (or 3 ft. x 3.75ft) of the fabric designed by Joan Miro and produced by Fuller Fabrics, titled, “Woman and Birds.”

Rebecca Wilson is a graduate student in the Master of Liberal Studies program at the University of Minnesota, completing a minor in Museum Studies. She also serves as a Visitor Services Assistant at the Weisman Art Museum.

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