May 25, 2011

Promotional Provenance

New_GalleryBrochure_1.jpgA general gallery brochure, multiple copies of which were tucked innocuously into multiple folders, from those documenting grant applications to others partially titled as “PR” or “Publicity,” announced the Gallery’s features, services, and most importantly, location and hours (when and how to get there!).

A clue to the year of the creation of the brochure resides in the descriptive text on the Exhibitions panel, which provides a list of exhibits to be held in 1972-1973.

The brochure documents how the organization presented itself at a certain moment in time. Included text promotes the Gallery’s collection:

“… outstanding works of art of all media which ranges in period from antiquity to the present and which is international in scope.”

The images selected showcase selected works of art from the collection, to include Oriental Poppies (Georgia O’Keeffe) and The Pod (Harry Bertoia).

Materials initially created for the promotion of the then current activities of Gallery, when kept in archives, now also serve to promote the provenance of the Museum.


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Rebecca Wilson is a graduate student in the Master of Liberal Studies program at the University of Minnesota, completing a minor in Museum Studies. She also serves as a Visitor Services Assistant at the Weisman Art Museum.

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